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Summary
- Custom packaging is an excellent way to make your dropshipping business stand out among the competition.
- It helps your brand to become more recognizable online and in person.
- It improves product safety, keeping customers satisfied when your product arrives.
- Unique, custom packaging helps entice customers to share your brand online.
Dropshipping has become a highly popular avenue for eCommerce entrepreneurs and businesses over the past decade. In 2019, the dropshipping marketplace was valued at over $162 billion, and it is expected to grow by almost 20% to more than $591 billion by 2027.
Dropshipping is a low-risk, high-reward strategy that allows merchants to test the market while keeping costs relatively low. Dropshippers can run their business directly from home without the need for in-house storage space and expensive fulfillment processes. However, due to the relative ease of access into the industry, there is now huge competition for virtually all sectors of the dropshipping marketplace. This has made it difficult for eCommerce retailers to set themselves apart from the competition and earn high margins.
One of the best ways to differentiate yourself from the competition is to use custom packaging for dropshipping. As well as improving the overall look and delivery of your product and brand, custom packaging can bring a lot more benefits. Here’s a look at why you should consider custom packaging for your dropshipping business.
How Dropshipping Works
Dropshipping is an eCommerce approach where the retailer isn’t directly involved in managing and distributing goods. Rather than handling all aspects of a sale in-house, once an order is placed online, the retailer transfers key information to a third party to complete and ship the order on their behalf. The key steps involved are:
- Online order is placed with the dropshipper.
- The order is processed by the dropshipper, then forwarded to the third-party wholesaler.
- The wholesaler receives the information and processes the order.
- The order is shipped to the buyer by the wholesaler.
- The buyer receives their order.
Since the retailer isn’t physically involved with the products or fulfillment process, they have less work to do. This makes it extremely important for retailers to gain whatever marketing advantages they can, and custom shipping boxes are an excellent way to stand out among the crowd.
Visit Air Sea Containers for a Full Range of Quality Custom Packaging
Why You Need Custom Packaging
In addition to being an effective way to give your product packaging a professional touch and make your goods stand out, custom packaging has several more important benefits for dropshipping businesses.
Brand Recognition
When competition is high, brand recognition and awareness are paramount. Your dropshipping business must prioritize brand recognition in your marketing strategy to gain an advantage. It’s no secret that the largest and most successful businesses globally, like Amazon, are instantly recognizable.
Create unique packaging for your products, but keep the key features consistent with the overall branding of your product to help promote your brand.
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Product Safety
A significant problem for some dropshippers is that their products are frequently damaged in transit due to poor packaging. Ensuring that your goods arrive in pristine condition at your customer’s door is crucial for developing a good brand reputation. Damaged goods are generally returned quickly, costing you time, money and a potential customer.
Niche items require specific packaging for practical and legal reasons. For example, lithium ion battery packaging is necessary for transporting many electronic goods. Custom packaging for dropshipping ensures your product stays safe in transit and helps you cut down bulky inner packaging accessories such as bubble wrap due to wasted space.
Use Temperature Controlled Packaging for Fragile Items
Unique Customer Experience
Apart from the exciting products that lie inside, the satisfaction of opening a package is a big reason for the popularity of unboxing videos. Custom materials can add to the customer’s online shopping experience, from a snug fit to a unique packaging feature.
High-quality packaging and shipping barrels also improve the customer experience from a reliability standpoint. Your brand will be associated with quality and dependability, improving its reputation among customers. This also improves brand identity and loyalty.
Social Media Promotion
Approximately 23% of shoppers claim to be influenced by social media recommendations. What’s more, modern consumers share many of their purchases online. Custom packaging allows your business to take advantage of free social media promotion from popular social platforms such as Instagram, Facebook, Twitter, TikTok and YouTube. Customers may be more likely to share your product online if the packaging is custom, unique and well designed.
You can run an interactive social media campaign encouraging customers to share images of your products and packaging to help with promotion.
Source: Poring Studio / Shutterstock.com
Choose Air Sea Containers as Your Custom Packaging Partner
If your dropshipping business is looking for a unique way to differentiate from the competition, custom packaging is an excellent solution. For quality materials from a reliable supplier, choose Air Sea Containers as your packaging partner. From custom boxes to temperature-controlled packaging, we have everything you need for domestic and international distribution.
