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Monday, January 5, 2026

Why Customs Classification Is Broken and How AI Can Fix It

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Every item that crosses a border, from coffee beans to semiconductors, must be assigned a Harmonized System (HS) code. These codes determine tariffs, trade statistics, and regulatory treatment, forming the backbone of global commerce. Yet despite its importance, customs classification remains largely manual, often managed through spreadsheets, internal databases or fragmented systems. The result is inefficiency, inconsistency and significant avoidable cost across supply chains.

HS codes cover more than 5,000 commodity groups, each with specific rules and national variations. Getting them wrong can trigger penalties, shipment delays and audit disputes. For companies managing thousands of SKUs across multiple markets, even minor error rates can translate into millions in annual losses.

Take the example of a company with multiple global production sites. Each region might have its own ABC classifications. Some base “A” items on revenue, others on turnover velocity. A product rated an “A” in Europe might be considered a “B” in North America, creating stock-outs in one region and excess inventory in another.

Material classifications can be inconsistent as well. The same chemical product, for instance, might carry different internal codes depending on whether procurement, quality, or logistics entered it into the system. When overseeing a $250-million portfolio, these discrepancies are not just data issues; they distort the entire planning model. Forecasted demand can be upended when it is discovered that the underlying classification logic was flawed. These failures are costly and entirely preventable with a unified, structured approach.

The Broken System Behind a Global Process

Customs classification depends heavily on human interpretation. Classifiers rely on descriptions, specifications and precedent, but descriptions vary, data is incomplete, and countries apply their own interpretations of global standards. The same product may receive different codes across regions, raising red flags during audits.

A company shipping wireless headsets, for example, may classify them under “audio equipment” in one market and “communication devices” in another, each carrying different tariff rates. This lack of standardization creates financial uncertainty, compliance exposure and operational friction.

Manual classification also slows supply chains. When customs brokers must verify or correct codes under time pressure, containers sit idle, inventory misses launch windows, and customer relationships suffer. Modern logistics require real-time data, yet trade compliance often still runs on spreadsheets and email chains.

In pharmaceutical supply chains, the stakes are even higher. Misclassified active ingredients can lead to detentions that ripple through production schedules, delaying batches and impacting patients worldwide. Classification errors influence landed costs, pricing strategies, margin analysis, sourcing decisions and forecasting. Their impacts accumulate quietly until they surface as audits, penalties or supply interruptions.

How AI SaaS Brings Order to the Chaos

Artificial intelligence brings to classification a scalable, accurate alternative. Using natural language processing and machine learning, these systems analyze product descriptions, attributes and historical data to predict the correct HS code with high accuracy, and adapt as regulations evolve.

Trained on millions of product records, AI models detect linguistic and technical patterns that humans frequently miss. They understand that “men’s cotton T-shirt” and “100% cotton knit top” refer to the same category, regardless of phrasing. Instead of relying on keyword matching, they interpret context, material composition and product function.

Integrated into SaaS platforms, AI classification becomes global, consistent and collaborative. A logistics provider can connect its ERP or e-commerce system directly to an AI engine that automatically suggests HS codes with confidence scores and audit trails. Human experts then validate or adjust recommendations, turning classification from a bottleneck into a transparent, shared workflow.

The benefits extend beyond accuracy. A well-implemented AI engine reduces customs delays, brings consistency to global classification, improves landed cost calculations, and strengthens sourcing, pricing and forecasting decisions. It also delivers scalability traditional teams cannot match. Instead of adding staff as product catalogs grow, companies can allow automation to process repetitive classifications while experts focus on exceptions and regulatory nuance.

Adopting AI in trade compliance requires more than deploying new technology; it requires governance and cultural readiness. Some organizations hesitate to delegate regulatory decisions to algorithms, fearing liability or loss of control. But modern AI systems are auditable and transparent, providing explanations for each recommendation.

Imagine a dashboard that shows why an AI tool selected a specific code, links to the relevant regulations, and outlines the reasoning step by step. This shifts AI from a black box into a trusted partner that enhances human expertise rather than replacing it.

Strong data governance is equally important. Even the best AI cannot perform well with inconsistent descriptions or incomplete specifications. Implementation must be iterative, supported by clear KPIs and disciplined change management.

Customs classification may appear to be a small component of global trade, but its ripple effects are enormous. Errors create delays, inflate costs and strain relationships across the supply chain. AI-powered SaaS solutions offer a practical, scalable remedy that brings accuracy, speed and consistency to one of the most foundational processes in commerce.

The next decade of global trade will reward organizations that pair human expertise with algorithmic precision. Classification is an ideal starting point, because it is repetitive, rules-based, high-volume and directly tied to financial outcomes.

Juliet Mirambo currently serves as the OLDP Process Optimization Project Lead at MilliporeSigma.

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