Having the official title of ‘Launch Customer’ comes with both risk and reward. Unveiling a new aircraft type to the world can be a great marketing opportunity that could draw a lot of positive attention and additional business to the airline. Of course, there are also the risks of program delays and unexpected technical difficulties after entry into service. So, which airline took this risk with the Airbus A380 and became the aircraft’s first customer? Let’s find out.
A380 Program development
The A380 was revealed to the world on January 18th, 2005. Naturally, there was a great deal of hype around the aircraft – the world’s largest commercial passenger jet with two full-length passenger decks.
At this 2005 unveiling, the national leaders of Britain, France, Spain, and Germany joined more than 5,000 guests – including customers, suppliers, and hundreds of journalists – to witness the unveiling of the aircraft.
Before the first commercial delivery, there were already 14 launch customers and 149 orders for the A380. According to Airbus, the Reveal ceremony took place in the A380 Final Assembly Facility. It featured fireworks, dry ice, lasers, dancers, and projected images of all of Airbus’ aircraft flying around the hall.
The next significant milestone after the aircraft’s reveal would be its maiden flight. This took place on April 27th, 2005, and lasted for three hours and 54 minutes. This is what Airbus and its test pilots had to say about the flight:
“The flight could not have gone more perfectly. Afterwards Rosay said flying the biggest passenger aircraft the world had seen was ‘like handling a bicycle’. And Lelaie enthused: ‘We now really sense the potential of this magnificent machine.’
Singapore Airlines was the launch customer for the Airbus A380. In fact, the first-ever A380 was handed over to the airline on October 15th, 2007. Given the scale of the aircraft and its groundbreaking achievements, the delivery ceremony was always going to be a big deal.
The ceremony included speeches from Airbus President and Chief Executive Officer Tom Enders, who called the next-generation jetliner “unquestionably the defining aircraft of its generation.” There were also remarks by Rolls Royce Chief Executive Officer John Rose and Singapore Airlines Chief Executive Officer Chew Choon Seng.
Times have changed
Unfortunately, even before a global health crisis struck the aviation industry hard, the A380 program had been shut down. In fact, in recent years, Singapore Airlines had been divesting itself of its A380s, with one being sold to wet-lease operator Hi-Fly.
9V-SKA, the very first A380 delivered to Singapore Airlines (and pictured above), was stored in 2017 and then sadly scrapped in 2019.
While Singapore Airlines is still holding on to its A380s, it only has 12 listed as active, with several jets parked in long term storage in the Australian desert.
Have you flown on the Singapore Airlines A380? Share your experience with us in the comments.