The Concorde was a revolutionary aircraft and the first civilian supersonic transport. Yet, only European carriers British Airways and Air France operated the type. What happened with Pan Am’s options for ten faster-than-sound aircraft? Let’s explore a little known nugget of history.
Why did Pan Am want the aircraft?
Pan Am believed that supersonic was the future of aviation. After all, just as jet engines had changed how passengers traveled across the Atlantic, so would too the Concorde. Thus in 1963, Pan Am would option the aircraft and become the third airline after the original two to have the plane on its order book.
We can’t say for sure where Pan Am planned to deploy the Concorde, but likely they would have used it domestically and across to Europe (the famous London to New York route). Had the rules not changed for sonic booms within the United States, Pan Am would have used it to fly from its New York hub to Los Angeles, Dallas, and Miami. Again, this is merely conjecture.
The Concorde order wasn’t without controversy, with president JFK blindsided by the deal revealing that they were just about to announce their supersonic transport the very next day.
“This order involves hundreds of millions of dollars in balance of payments, which is going to sabotage a program to put the United States up in the lead in the 70s.” – JFK speaking about the Pan Am order.
Pan Am knew about the new American SST program and decided to order the Concorde anyway. Something that made those in power incredibly furious.
You can listen to the phone calls here.
What were Pan Am’s options?
Pan Am would go on to order a fleet of Concordes in two distinct orders.
What happened to its Concorde order?
In 1973, the airline made moves to cancel its Concorde order. They claimed that aircraft had become increasingly expensive (rising from under $20 million per plane to well over $45 million in 1970 dollars). Plus, the plane wasn’t attractive in a world of rising oil prices compared to existing craft like the Boeing 747 (the Concorde burned twice to three times more fuel than the 747).
The airline commented these shortcomings to the New York Times, that they would require to employ “substantially higher fares than today’s,” and that the Concorde did not meet “future requirements as the company now sees them.”
The Concorde team would spend three weeks arguing with Pan Am trying to convenience them that the order was profitable and that the airline only had to fill 37 seats in an all‐first‐class cabin of 108 to earn positive revenue. However, airline analysts in the United States found the figures to be “extremely unconvincing and based on assumptions they thought highly optimistic, if not impossible.”
It could be said that Pan Am walking away from the Concorde signaled other airlines to lose faith in the project, and ultimately kill faster-than-sound travel for the next fifty years.
What do you think? Should have Pan Am bought the Concorde? Let us know in the comments.