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To many travelers, the appearance of airline liveries is everything.
Some passengers become loyal customers simply by falling in love with the look of the airline’s livery.
Nowadays, many airlines try to stand out by capturing the attention of tens of millions of travelers worldwide. We’ve chosen the five best standard liveries that do this job well.
Top 5 Modern Airline Liveries #5 – Air New Zealand
Air New Zealand’s (ANZ) current livery is as beautiful as it is simple. With a pure white fuselage, the aft of the jet is jet-black, featuring white designs. At the tail is the Māori koru, which has been on ANZ aircraft since the 1970s, signifying new life, renewal, and hope. The fern design next to it, however, was added to represent the airline’s New Zealand roots.
The current livery was designed by Designworks and introduced in 2013. An alternative design features a black fuselage and white typeface, designed by Kris Sowersby in 2012.
Top 5 Modern Airline Liveries #4 – Delta Air Lines
Delta’s current livery dates back to 2007, after a seven-year tenure with the previous ‘wavy gravy’ livery. It is bold, striking, and professional, with a dark blue tail, wings, engines, and undercarriage. The new red Delta logo is present both on the tail and in the typeface on the fuselage.
Lippencott was the agency behind Delta’s new rebrand following its successful bankruptcy. Delta’s typeface font is Priva Four, which gives the company a sleek, corporate look.
Top 5 Modern Airline Liveries #3 – Air Tahiti Nui
Oftentimes, many airlines tend to avoid the ‘white-belly’ look to avoid comparison to a flying killer whale. Air Tahiti Nui, however, makes a wonderful exception, defining each shape and color beautifully through its aircraft.
The airline’s brand got a modern makeover in 2018 with FutureBrand and Polynesian designer Alexander Lee. The livery features a blue fuselage, turquoise tribal patterns, a red accent, and a white Tiare flower on the tail, representing the beauty and appeal of Tahiti. Everything comes together beautifully to make for a unique and picturesque aircraft.
Top 5 Modern Airline Liveries #2 – Breeze Airways
Breeze Airways introduced its first livery on 7 February 2020. While many low-cost airlines offer colorful livery designs, the monochrome shades of blue throughout the aircraft are ironically very nice on the eyes. The aircraft features a light blue fuselage, a dark blue tail, wings, and engines, and a pale blue checkmark within the tail area.
Founder David Neeleman and designer Gianfranco Beting have worked together in the industry since 2008 and collaborated on Breeze’s name and branding. While travelers gawked at planes from JetBlue in the past, Breeze has since had JetBlue beat in its ‘blue game.’
Top 5 Modern Airline Liveries #1 – Hawaiian Airlines
Hawaiian Airlines introduced its brand refresh on 1 May 2017. While the aircraft is predominantly white with a silver lei design, the focus is on the aft of the jet, which features vibrant pink and purple floral designs.
The empennage of the livery features a woman named ‘Pualani’ with a hibiscus flower in her hair, a staple of the airline’s brand. The purple flowers and tail provide a relaxing gradient effect.
Like Delta, Lippencott was involved with Hawaiian’s new image and livery. These also sport a custom-made typeface that’s bold and cultural, with distinctive wedge cutouts in the ‘A’ letters to emphasize both direction and Hawaii’s culture. While Air Tahiti Nui’s tropical livery is amazing, Hawaii’s sleek use of design better emphasizes its branding.
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