Netflix is testing a new pricing tier in India as the on-demand video streaming service looks to court more subscribers in Asia’s third-largest economy.
The American giant has unveiled a “Mobile+” plan for some new subscribers in India that delivers streaming in high-definition (HD) quality and supports mobile, tablet, and computer screens (but not TV). The monthly tier is priced at 349 Indian rupees ($4.7).
The testing of the new tier, first spotted by AndroidPure, comes months after Netflix introduced a mobile-only plan in India that is priced at 199 Indian rupees ($2.7). The mobile-only plan, as the name suggests, restricts users from accessing the service from their computer screen or TV, and lowers the streaming quality to standard definition (480p.)
A Netflix spokesperson confirmed the test to TechCrunch.
“We launched the Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do,” the spokesperson said.
The timing of the new test is no coincidence. Earlier this month, Netflix debuted “Indian Matchmaking,” an eight-episode show that follows matchmaker Sima Taparia as she works with singles and their families in India and the U.S. to find desirable mates for marriage.
More to follow…
