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Automaker Hyundai Motor Group says it will roll out human-like robots in its factories from 2028, and demonstrated Atlas, a humanoid robot developed by Boston Dynamics, at the Consumer Electronics Show (CES) in Las Vegas on January 5, reports BBC News.
Hyundai says it “plans to integrate Atlas across its global network,” including a plant in the U.S. state of Georgia that was involved in a controversial immigration raid in 2025.
Other firms have said they will use humanoid robots in their operations, including Amazon, Tesla and Chinese automaker BYD.
Hyundai, which owns a majority stake in technology company Boston Dynamics, says the Atlas robots will gradually take on more tasks beyond general industrial use, and are being developed to work alongside people and autonomously manage machines.
The announcement came after Hyundai said in 2025 that in would invest more than $20 billion in the U.S., in line with President Donald Trump’s plans to boost manufacturing in the country.
Hyundai’s battery plant in Georgia, which it operates in partnership with electronics giant LG, was the scene of a raid by U.S. immigration officials in September 2025, during which hundreds of workers, including at least 300 South Korean citizens, had their legs shackled in scenes that sparked outrage in South Korea.
At that time, South Korean President Lee Jae Myung and Hyundai’s chief executive José Muñoz warned that the raid could deter foreign investment in the U.S. But the Trump administration later smoothed things over.
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