Global travel has been severely disrupted amid the health crisis. There are still many routes that remain seriously impacted by these challenging conditions. Simple Flying this week spoke with American Airlines MD of Customer Experience Innovation Kim Cisek, about how her company is using technology to reopen markets.
Significant measures
The most notable impact on commercial aviation this year has been the stringent government restrictions introduced. For instance, general travel for most passengers to the United States from Europe has been banned since the middle of March. As a result, American Airlines is working hard with health institutions and governments to help passengers fly safely as the harsh climate continues. Altogether, technology is crucial in this mission.
Cisek explains that her airline has taken a three-pronged approach. It firstly has a pre-flight coronavirus testing program in place. Then it launched the VeriFLY app, which streamlines the check-in and document verification process at the airport before departure. It also provides passengers with important reminders related to travel windows and credentials. Now, the airline is looking at public health corridors and figuring out how to open up markets with authorities.
The airline’s at-home and airport testing programs have been helpful in this approach. American Airlines is seeing a positive response to countries willing to commit to testing initiatives. Notably, the more authorities that favor testing, the fewer quarantines or travel bans needed.
Willing to give it a go
Moreover, measures such as VeriFLY, the airline’s digital health pass give governments the confidence that the right care is taken with flight operations amid the pandemic. Ultimately, it allows customers to know what the requirements are during the ever-changing conditions.
The app was initially trialed on its Jamaica services last month. However, the carrier expanded this initiative on Santiago bound flights. The app is designed to help travelers easily understand COVID-19 requirements for their destination. It should also streamline airport check-in through digital verification to ensure customers have completed mandatory travel requirements. Cisek notes that additional countries will soon be teaming up with the operator on the use of the app.
Taking it forward
American Airlines is hopeful that these initiatives will continue to open up travel across the globe. Notably, it is teaming with oneworld partner British Airways to offer testing from Dallas/Fort Worth, LAX, and New York JFK to London Heathrow. The carrier is looking to scientifically demonstrate how these measures can help passengers travel more freely.
“With both testing and with the VeriFLY app, we’d like to expand that further. In terms of UK and Europe, we started with London first, with our partnerships through oneworld and through British Airways, to do this trial. So we’ve had a number of volunteers that we wanted to have. It’s still ongoing through this weekend, and customers did a three-test regime, and that allows us to get the data so that we can show what testing does in terms of opening up travel again. And so we hope to be able to submit that data. And you might have seen our press release on our partnership with Oxford University, really looking at that data. And from there, we’ll see those trials expand across more into Europe as we open up additional markets. But definitely, our plan, we are very much focused on Latin America and the Caribbean and working with the governments of those countries to open up the markets” Cisek told Simple Flying.
“So, we were hoping the trial – that’s kind of the direction we’re going. Let’s finish out our trial. And our trial was DFW to London, but British Airways had their flights from JFK to London and then had expanded to additional locations. And the idea is we’ll use that. And we already saw the quarantines start to come down, the quarantine period, and so we hope to be able to use what we’ve gathered from here. And then the other carriers, so partnering with our other carriers, which was really great to see, through HAL and coming together with one combined letter of carriers wanting to open up travel together. And so I think using all of that, should really, hopefully, help to completely open up travel, but we’ll know more soon enough.”
Combining well
Altogether, these initiatives are combining well with the airline’s biometric introductions. The airline was already introducing touchless experiences before the pandemic as they helped with convenience and speed. However, the hygiene benefits are catalyzing this approach. So, heading into the new year, American Airlines will continue being at the forefront in the mission of opening up travel.
What are your thoughts about how American Airlines is using technology to help keep passengers moving in the current conditions? How do you see the company progressing into 2021? Let us know what you think of the carrier’s efforts in the comment section.
