Eliminating Guesswork in New Product Launches: How Ikigai’s AI Redefines Demand Forecasting

Introducing a new product to the market presents unique forecasting hurdles. From the absence of historical data to multi-level complexity across regions and channels, these challenges can quickly erode profitability and damage customer trust. Understanding these critical pain points—and the shortcomings of legacy processes—forms the foundation of a robust New Product Introduction forecasting strategy. Ikigai’s AI-driven Demand Forecasting solution addresses these challenges using advanced modeling techniques specifically designed for new products, even without historical data. This whitepaper explores common new product forecasting pitfalls, demonstrates how Ikigai’s modern AI approach overcomes them, and provides insights on ROI and practical implementation. We’ll show how to integrate AI forecasting into critical business processes to maximize market potential throughout a product’s lifecycle.