Air Serbia and Visa to issue co-branded payment card

NEWS FLASH

Air Serbia and Visa have signed a cooperation agreement to issue a co-branded payment card, which will play part in the airline’s upcoming new loyalty and frequent flyer program, which should be rolled out by the end of the year. One of the key advantages of Air Serbia’s upcoming new loyalty program will be the ability to also collect points through activities other than travel. As a result, cardholders will be able to earn rewards and benefits even when not flying.

Commenting on the agreement, Air Serbia’s CEO, Jiri Marek, said, “The partnership with Visa, a global leader in the payment services industry, represents an important contribution to the further enhancement of our services. Air Serbia is actively working on expanding its premium offerings both during flight and beyond. The introduction of the first co-branded card is an important step in the joint development of a loyalty program that will provide an even better experience, combining the convenience of everyday transactions with travel privileges. We believe this will further motivate passengers to choose the Serbian national airline for their travels”.

Ana Drašković, Vice President and General Manager of Visa for Southeast Europe, added, “It is my great pleasure that we have gathered to formalise the strategic partnership between Visa and Air Serbia. As one of the ten oldest airlines in the world, and as a carrier that welcomed its millionth passenger in the first quarter of 2025 alone, Air Serbia represents a source of national pride that we must nurture and support each other. On the other hand, Visa is a global leader in digital payments, whose operations facilitate payment transactions and thereby open entirely new business horizons. We believe that our expertise, built through years of cooperation with leading global airlines, will contribute to the further digitalisation and modernisation of the customer experience for every Air Serbia passenger. Our shared goal is to offer users a unique product that combines payment security with the joy of travel and added value both at home and abroad”.