How Logistics Pros Should Prepare to Build Ocean Stability

Analyst Insight: Ocean logistics will enter 2026 facing a soft first half. Tariffs continue to depress U.S.-bound import demand, leaving carriers with excess capacity, and shippers with unusual pricing leverage. As the market adjusts, the advantage shifts to the organizations that treat this period as a recalibration window, tightening cost structures, rebalancing networks, and preparing for a modest volume recovery in the back half of 2026.

Regardless of trade agreements or Supreme Court decisions, the first half of 2026 will be soft. Marine logistics continues to absorb the momentum of uncertainty from the past two years, affecting volumes. Ocean carriers have moved from a position of dominance to one defined by excess capacity and uneven demand, with the global container fleet projected to grow by 8% in 2025, and demand staying stagnant at 3%. Contract rates, and even spot rates, are under pressure. It is reasonable to expect a modest 1% to 4% volume lift in the back half of 2026, but it will be a shippers’ market.

The combination of weakened demand, ongoing tariff anxiety and persistent overcapacity gives shippers an unusual bargaining power and flexibility. Many will secure highly favorable rates for 2026, and reshape ocean strategies with less margin pressure. For U.S. importers, the desire for clarity — specifically final resolution on Trump-era tariffs, and a stabilizing trade framework with China — remains the central concern. 

For carriers, the next 18 months will be defined by rate compression and overcapacity risk. The pendulum has swung decisively away from the pandemic peak, with soft trades, flat demand, and extensive newbuild commitments creating tight margins.

The core issue: too much capacity chasing hesitant volumes. Tariff-driven softness amplifies the imbalance. Carriers will need to manage yield defensively, and become more selective about service design. Fleet optimization and network consolidation will become standard levers. Those who over-extended during the boom years will feel the pressure acutely.

For third-party providers, margin capture will require going deeper into customers’ supply chains, and avoiding the siloed treatment of marine services. Asset-light expansion, new trade-lane development, Asian consolidation programs, transloading strategies, drayage integration and value-added forwarding solutions are all pathways to stabilize revenue.

As AI tools mature, they will help offset operational inefficiencies by improving forecasting, load planning and exception management. Agentic tools streamline reporting and planning cycles. AI will not replace core decision-making this year, but it can stabilize execution in a capacity-heavy market.

Nearshoring will continue, but expectations should stay sober. Mexico is attractive, because of proximity, stability and rail-truck connectivity. But the infrastructure buildout required to match even a fraction of China’s capacity is significant. Vietnam’s manufacturing capacity, for instance, is just 10% of China’s. Those predicting a full decoupling from China are therefore misreading reality. China’s internal market — 1.6 billion people, including 350 million in the middle and upper classes — remains a gravitational center for global production. Nearshoring will grow incrementally, not explosively. 

Resource Link: https://www.odysseylogistics.com/

Outlook: 2026 will reward disciplined shippers, as well as adaptive third-party logistics providers and carriers prepared for prolonged margin pressure. Volumes will tick up late in the year, but the first half will be soft. The organizations that view this period not as contraction but recalibration, taking the opportunity to rebuild networks, renegotiate costs, integrate technology and tighten execution — will weather the storm.