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easyJet is increasing operations between Geneva and Belgrade to counter Air Serbia’s new service and maintain its market share. The low cost carrier plans to double frequencies between the two cities to four weekly during the peak summer travel period, after initially reducing flights from three to two weekly. The increase also represents a boost on the initially planned three weekly rotations before services were reduced just a month ago. Air Serbia will introduce flights between the two cities on June 23 with three weekly rotations planned.
easyJet handled 51.842 passengers between Belgrade and Geneva in 2024. Its average annual cabin load factor on the route stood at 87.6%, with the carrier exclusively utilising its A320s between the two cities. easyJet has so far been the only airline able to sustain flights between Belgrade and Geneva. Etihad Regional maintained the route for five months in 2014, while Swiss also tried its luck in 2014 and 2015. Air Serbia previously served Geneva for seven months in 2021. Ultimately, only easyJet prevailed, which has been flying between the two cities since January 2014.
easyJet entered the Serbian market in April 2013 with flights between Milan Malpensa and Belgrade. The following year, it added services from Geneva and Rome Fiumicino. However, by 2015, the Swiss city was its only remaining service. In 2018, the carrier introduced operations from Basel and Berlin, with both discontinued in 2023. easyJet’s operations to Belgrade peaked in 2019 with 990 flights and over 168.000 seats that year. Last year, the budget carrier applied for slots at London Stansted Airport for the launch of flights to Belgrade, but did not proceed with the launch.
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