Lufthansa Group member SWISS is partnering up with well-established Swiss confectionery company Confiserie Sprüngli to boost its economy class service. The airline will work exclusively with the chocolate maker to introduce fresh items to its ‘SWISS Saveurs’ menu for in-flight, for-purchase snacks. Let’s look at what passengers can look forward to on their next SWISS flight.
“We are delighted to have teamed up with such an internationally renowned yet locally based partner with such a long tradition and such a focus on culinary excellence for this collaboration, which will enable us to offer a wide range of fresh top-quality snacks to our Economy Class customers, too…We’ll be breaking new ground here with our packagings as well, where we’ll be using sustainable materials wherever we possibly can.” -Tamur Goudarzi Pour, Chief Commercial Officer, SWISS
One month to go
Available on SWISS short- and medium-haul services from and to Zurich starting March 30th (and on Geneva services from April 28th), the new inflight snacks come from Confiserie Sprüngli. This will be part of the airline’s ‘SWISS Saveurs’ food and beverage concept for economy class passengers.
If you’re unfamiliar with the name, Confiserie Sprüngli is a long-established and internationally renowned Swiss family firm.
“SWISS is putting a firm emphasis on offering a wider selection of items, on freshness and quality, on regional accents and on sustainable packagings. The new food concept will also bring other reputed Swiss brands on board along with smaller local suppliers.” -SWISS via press release
So what’s on the menu?
The airline states that all the fresh items on the new SWISS Saveurs menu, such as muesli, salads, sandwiches, and sweet pastries, will be prepared using recipes of this Zurich-based traditional Swiss company.
More specifically, the following SWISS Saveurs items will be offered on flights of 50 minutes or more duration:
- Bircher muesli
- A pretzel with air-dried beef
- A vegetable brioche
- Sprüngli’s famous Luxemburgerli mini-macaroons
The prices per item range from CHF7.50 ($8.50) for a Bircher muesli or a sandwich to CHF 18.50 ($20.70) for a freshly prepared hot meal (on longer flights). The airline notes that its product range will be updated every three to six months.
The airline concurrently announced that it would also be offering its own new mineral water from the Glarus Alps, distributed to all travelers free of charge.
Meanwhile, SWISS’ business class concept for its short- and medium-haul services remains unchanged.
A focus on sustainable packaging
Finally, this new collaboration has also allowed the airline the chance to update its product packaging. Most of the SWISS Saveurs items will be packaged in PaperWise material. This material is “made from agricultural waste using only renewable energy, and is thus entirely carbon-neutral.”
Items that cannot yet be offered in PaperWise packaging will be packed in FSC-certificated cardboard or kraft paper. The airline adds that the production of the new fresh items will also be more closely tailored to customer demand, which will help to minimize food waste.
What do you think of this partnership? Do the items on-offer sound like snacks/meals you would purchase? Let us know in the comments.
