Apple is launching its Apple One services bundle tomorrow, though the company’s workout service Fitness+ isn’t quite ready yet.
On an earnings call, CEO Tim Cook revealed tomorrow’s rollout and called the service the “easiest way for users to enjoy Apple services.” In a conversation with Bloomberg, Apple CFO Luca Maestri revealed the launch timing for Fitness+ as well. The company also detailed that it has 585 million total paid services subscriptions and expects to reach 600 million before the end of the 2020 calendar year.
The subscription bundle is designed around bringing more users into more Apple Services. It’s a big play to get subscribers to switch from Spotify to Apple Music as that is likely the crown jewel of the offering.
The company’s $14.99 per month individual plan includes Apple Music, Apple TV+, Apple Arcade and 50GB of iCloud storage. Apple also sells $19.99 family plans that bump up the storage to 200GB and is planning to debut a “premiere” plan for $29.99 that includes Fitness+ and Apple News+.
Apple’s Services division is growing in importance to the company’s bottom line, with the group reaching an all-time-high in revenue and reaching past half of the quarter’s iPhone revenues. You can read more on their earnings release below.
